You're spending on ads. But are they reaching the right people?

We place your brand across 46,000+ screens nationwide — highways, malls, airports, transit — and show you exactly what changed.

Trusted by regional & global brands YOU KNOW

The Honest Truth

About Outdoor Ads

If you've ever hesitated to spend on outdoor advertising, you're not alone. Here's what most brands worry about, and exactly how we solve it.

"How will I know if anyone actually sees my ad?"

See answer →

We score every screen on 5 real-world factors: distance, size, angle, dwell time, competition. You get a verified impact score. Not a guess.

"How will I know if anyone actually sees my ad?"

See answer →

We score every screen on 5 real-world factors: distance, size, angle, dwell time, competition. You get a verified impact score. Not a guess.

"How do I know it's reaching my target customer?"

See answer →

We use real mobile data to build audience profiles around every screen. You're not buying a location you're buying an audience.

"How do I know it's reaching my target customer?"

See answer →

We use real mobile data to build audience profiles around every screen. You're not buying a location you're buying an audience.

"Is outdoor advertising really this complicated?"

See answer →

Not with us! We partner up with brands like yours to cover nationwide OOH & DOOH, strategy, booking, creative, and reporting all in one plan.

"Is outdoor advertising really this complicated?"

See answer →

Not with us! We partner up with brands like yours to cover nationwide OOH & DOOH, strategy, booking, creative, and reporting all in one plan.

"How will I know if the ads are actually working?"

See answer →

We measure your brand awareness and recall before the campaign, then again after. You'll see exactly what changed in real numbers.

"How will I know if the ads are actually working?"

See answer →

We measure your brand awareness and recall before the campaign, then again after. You'll see exactly what changed in real numbers.

46K+

Store Rollouts Executed

100+

Digital Screens

62

Years of Expertise

62

Years of Expertise

HOW IT WORKS

Start Your Campaign

In 3 Simple Steps

We handle everything — strategy, screen selection, audience targeting, creative adaptation, and measurement. While you focus on your business.

STEP 1

Plan It.

Plan It.

Using real mobile data and our PlayDOOH platform, we map where your audience moves, shops, and spends time. Then we select the screens that put your brand directly in their path.

STEP 1

Plan It.

Plan It.

Using real mobile data and our PlayDOOH platform, we map where your audience moves, shops, and spends time. Then we select the screens that put your brand directly in their path.

STEP 2

Place It.

Place It.

You tell us your budget, your city, and your audience. We match it across the right formats — highways, malls, transit, office towers — and manage every booking under one plan.

STEP 2

Place It.

Place It.

You tell us your budget, your city, and your audience. We match it across the right formats — highways, malls, transit, office towers — and manage every booking under one plan.

STEP 3

Prove It.

Prove It.

At the end of your campaign, you get a full brand lift report. Awareness, recall, and perception, measured before and after, so you can see exactly what changed.

STEP 3

Prove It.

Prove It.

At the end of your campaign, you get a full brand lift report. Awareness, recall, and perception, measured before and after, so you can see exactly what changed.

Nationwide coverage.

Local Precision.

From highways to malls, we put you where it matters.

OUTDOOR

1,400+

See details

RETAIL

6,600+

See details

TRANSIT

11,900+

See details

OTHERS

26,300+

See details

OUTDOOR

1,400+

See details

RETAIL

6,600+

See details

TRANSIT

11,900+

See details

OTHERS

26,300+

See details

OUTDOOR

1,400+

See details

RETAIL

6,600+

See details

TRANSIT

11,900+

See details

OTHERS

26,300+

See details

Featured Package

Pick & Play: the most flexible outdoor ad buy in Malaysia.

Pick from 4 screen formats across 478 screens nationwide. Every size, every environment, every audience.

Everything Included

Draw down by screen & by week
Draw down by screen & by week
Creative adaptation included
Creative adaptation included
Audience data report provided
Audience data report provided
Nationwide coverage · 478 screens
Nationwide coverage · 478 screens

Set your budget, lock your weeks, and press Play.

Coverage across KL · Selangor · Penang · Melaka · Sabah · Sarawak

01

Highway Gantries

Head-on screens above major roads, intercepting daily commuter traffic

Commuter

2,500

SQ FT

01

Highway Gantries

Head-on screens above major roads, intercepting daily commuter traffic

Commuter

2,500

SQ FT

01

Highway Gantries

Head-on screens above major roads, intercepting daily commuter traffic

Commuter

2,500

SQ FT

02

Spectacular Screens

97 locations spread nationwide for broad reach

Landmark

2,400

SQ FT

02

Spectacular Screens

97 locations spread nationwide for broad reach

Landmark

2,400

SQ FT

02

Spectacular Screens

97 locations spread nationwide for broad reach

Landmark

2,400

SQ FT

03

Large Format Panels

Premium landmark displays in city centres and East Malaysia

Broad Reach

600

SQ FT

03

Large Format Panels

Premium landmark displays in city centres and East Malaysia

Broad Reach

600

SQ FT

03

Large Format Panels

Premium landmark displays in city centres and East Malaysia

Broad Reach

600

SQ FT

04

LED Verticals

Street-level urban screens for high-density footfall zones

Footfall

32

SQ FT

04

LED Verticals

Street-level urban screens for high-density footfall zones

Footfall

32

SQ FT

04

LED Verticals

Street-level urban screens for high-density footfall zones

Footfall

32

SQ FT

Ready to take your brand nationwide?

Outdoor advertising is growing at 6% a year. The brands investing in smart, data-backed physical presence are pulling ahead. Let's talk about what that looks like for you.

© 2026 Visual EFX Sdn. Bhd. (201701003387) · Petaling Jaya, Selangor

© 2026 Visual EFX Sdn. Bhd. (201701003387) · Petaling Jaya, Selangor